Privacy Policy

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information in connection with our habit-building app landing page, related online platform, and mobile application services. Our service is designed to support lifestyle optimization through habit tracking, progress bars, daily reminder previews, streak calendars, and related features.

By using our site or service, you acknowledge this Privacy Policy. Where required by applicable law, we will request your consent before collecting or using personal information for a specific purpose.

Who We Are

The data controller responsible for personal information processed through this service is the operator of the habit-tracking service.

Information We Collect

Depending on how you use our site and service, we may collect the following categories of information:

• Account information, such as a name, username, authentication details, or other information used to create and manage an account.
• Habit and wellness information that you choose to enter, including habit names, goals, completion records, streaks, progress data, schedules, and notes.
• Device and technical information, such as device type, operating system, app version, language, time zone, IP address, browser information, and general diagnostic data.
• Usage information, such as pages viewed, features used, interactions with progress displays, and dates and times of activity.
• Information you provide when requesting support, submitting feedback, or otherwise interacting with us.
• Information collected through cookies or similar technologies, subject to your choices and applicable law.

How We Use Personal Information

We may use personal information to:

• Provide, operate, maintain, and personalize the site and habit-tracking features.
• Record habits, calculate progress, display streaks, and deliver reminders when you enable those features.
• Process downloads or links to mobile application stores and support the installation or use of the application.
• Respond to requests, provide assistance, and communicate about service-related matters where permitted by law.
• Monitor performance, troubleshoot problems, protect security, prevent fraud, and enforce our terms.
• Analyze usage and improve the design, reliability, accessibility, and functionality of our service.
• Meet legal, regulatory, accounting, and recordkeeping obligations.

Legal Bases for Processing

For individuals in the European Economic Area, the United Kingdom, or Switzerland, we process personal information under one or more of the following legal bases: performance of a contract or steps taken at your request; your consent; our legitimate interests in operating, securing, and improving the service; and compliance with legal obligations.

Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.

Reminders and Sensitive Information

Habit entries may reveal information about routines, lifestyle, health, or other personal matters. Please do not enter medical diagnoses, treatment details, financial information, or other highly sensitive information unless the service specifically requests it and applicable law permits such processing. You control the habit information you choose to create. Device notifications may display reminder text on your device, so review your notification settings if privacy is a concern.

Cookies and Similar Technologies

We may use essential cookies and similar technologies to operate the site, remember preferences, maintain security, and understand service performance. Where required, non-essential analytics or marketing technologies will be used only with your consent. You can manage cookies through your browser settings and any consent controls made available on our site. Disabling essential technologies may affect site functionality.

When We Share Information

We may disclose personal information to carefully selected service providers that process information on our behalf, such as hosting, cloud storage, analytics, authentication, security, customer support, notification, and technical service providers. These providers may use information only as necessary to provide contracted services and must apply appropriate safeguards.

We may also disclose information to mobile application platforms when you choose to download or use the application, to comply with law or legal process, to protect rights and safety, or in connection with a merger, acquisition, financing, reorganization, or sale of assets.

We do not sell personal information for money. Where applicable law treats certain interest-based advertising or data sharing as a sale or sharing, you may exercise the opt-out rights provided by that law.

International Data Transfers

Personal information may be processed in the United States and other countries where we or our service providers operate. When required, we use legally recognized safeguards for cross-border transfers, such as adequacy decisions, standard contractual clauses, or another lawful transfer mechanism.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing the service, maintaining legitimate business records, resolving disputes, enforcing agreements, preventing abuse, and meeting legal obligations. Retention periods vary according to the type and sensitivity of the information and whether you maintain an active account.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure. No online service or storage system can be guaranteed to be completely secure.

Your Privacy Rights

Depending on where you live, you may have the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information, subject to legal and operational exceptions.
• Request restriction of processing or object to processing based on legitimate interests.
• Receive certain information in a portable format.
• Withdraw consent where processing relies on consent.
• Opt out of certain targeted advertising, sale, or sharing activities where provided by applicable law.
• Lodge a complaint with a data protection authority in your place of residence, work, or an alleged violation.

To submit a privacy request, send a written request to the physical address listed in this policy. We may need to verify your identity before completing a request. You may use an authorized agent where permitted by law. We will not discriminate against you for exercising applicable privacy rights.

Children’s Privacy

Our service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Where applicable law sets a higher minimum age, that higher age applies. If you believe a child has provided personal information, please send a written notice to the physical address listed above so we can take appropriate action.

Third-Party Services and Links

Our site may link to mobile application stores or other third-party services. Their privacy practices are governed by their own policies, not this Privacy Policy. We encourage you to review those policies before providing information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our service, technology, legal requirements, or privacy practices. The updated policy will be posted on this site with its revised content. If a change is material, we will provide additional notice where required by law.

Contacting Us About Privacy

For questions, concerns, or requests relating to this Privacy Policy or your personal information, please send written correspondence to: